Senior Data Analytics & Marketing Professional
With years of experience in data-driven strategy, marketing analytics, and business intelligence, I have successfully:
- Transformed raw data into strategic assets for business growth
- Developed interactive dashboards for executive decision-making
- Optimized inventory management reducing excess stock by 15%
- Increased digital engagement by 25% through comprehensive marketing strategies
- Improved forecasting accuracy by 25% through standardized models
- Managed Rs. 2B annual sales coordination with daily deliveries of Rs. 5M
My Professional Timeline
Manager – Marketing & Demand Planning
Dadex Eternit Ltd | Karachi, Pakistan
September 2020 – Present
- Developed Power BI dashboards enabling data-driven decisions
- Optimized inventory management reducing excess stock by 15%
- Revitalized digital presence increasing engagement by 25%
Key Achievement
Reduced inventory costs by 15% through optimized demand planning
Manager – Marketing
Dadex Eternit Ltd | Karachi, Pakistan
April 2017 – August 2020
- Revamped brand identity with comprehensive visual/communication guidelines
- Executed digital marketing campaigns boosting online presence
Key Achievement
Increased brand recognition by 30% through comprehensive rebranding
Manager – Business Decision Support
Dadex Eternit Ltd | Karachi, Pakistan
July 2011 – March 2017
- Conducted long-term historical ratio analysis for strategic planning
- Engineered standardized forecasting models improving efficiency by 20%
Key Achievement
Improved forecasting accuracy by 25% through advanced analytics
National Sales Coordination Manager
Dadex Eternit Ltd | Karachi, Pakistan
February 2007 – June 2011
- Managed Rs. 2B annual sales coordination with daily deliveries of Rs. 5M
- Restructured sales operations improving reporting accuracy
Key Achievement
Managed Rs. 2B annual sales support operations efficiently
Deputy Manager – Sales Support
Philips Pakistan Ltd | Karachi, Pakistan
April 2006 – February 2007
- Strengthened internal controls reducing risk rating from C to B
- Enhanced sales forecasting tools improving accuracy
Key Achievement
Improved risk rating from C to B through enhanced controls
Ready to Leverage This Experience?
Explore my technical skills and competencies that drive these business results.